AKL HOME
Furniture · Manufacturing & E-Commerce · 2025
An Egyptian furniture company built on real manufacturing and sold through a modern online operation.
- Founded
- 2025
- Founding partners
- Five
- My role
- Co-Founder & CTO
- Model
- Manufacturing + online retail
My side of it is the technical one. I build and run the e-commerce platform, work with WooCommerce and the business tools around it, put automations in place where a person should not be doing the same thing twice, and take part in the digital strategy and the day-to-day operating decisions with my partners.
The hard part was never the website. It is coordinating manufacturing, stock, delivery and a growing team while demand moves — and learning most of it while doing it.
What I actually do
- Co-founding the business alongside four partners
- Leading the technical systems behind the company
- Building and running the e-commerce website
- Working with WooCommerce and the surrounding business tooling
- Implementing business systems and automations
- Supporting day-to-day business operations
- Coordinating parts of the online team
- Taking part in digital strategy and operating decisions
Where it stands
~300,000 EGP
Company sales reached in a monthly period
Note: Company sales — not personal income, not profit, and not guaranteed recurring revenue.
My role
Co-Founder & CTO
One of five founding partners — not the sole owner.
The systems behind it
The part of a furniture company nobody photographs. Each of these is something I build, run or keep working.
E-commerce platform
The storefront itself — catalogue, product pages, cart and checkout, built and maintained on WooCommerce.
Product management
Getting a physical product into the catalogue correctly: variants, materials, dimensions, pricing and imagery.
Orders & fulfilment
The path from a confirmed order to a delivered piece of furniture, and keeping it visible to everyone who needs it.
Automation
Removing the repeated manual work that quietly caps how fast a small company can move.
Customer experience
Supporting the team who answer customers, and the tooling that lets them answer quickly.
Operational coordination
Keeping manufacturing, stock, delivery and the online team pointed at the same week.
From raw timber to a finished room
The brand film we made for AKL HOME: cutting, grain, lacquer, technical drawing — and the rooms it all ends up in.
The work itself
